I was in a forum reading posts about writing for young adults and it got me wondering, since my work is published in e-book form, just what kind of audience I might be engaging with. I had assumed that in general e-reader (e.g. Kindle) owners be in the 18 – 35 age group. I trawled the net to find out if that assumption was correct and it turns out that it isn’t. Take a look at this page, for instance (it’s well worth the read).
(Courtesy of Florida Research Group)
The above graph really did surprise me. It also gave me encouragement. I don’t see myself as a writer who writes for a give age group, rather one who writes stories for others to enjoy regardless of their age. I worried that those interested in e-books were predominantly a lot younger than I. Conversely I also worried that what I was writing wasn’t ‘mature’ enough for ‘mature’ readers (like me!) I think now I’m reassured that between the ages of 18 and ’55 and older’ there must be a spread who will like what I write.
But what about you? If you’re an author of children’s e-fiction should you now be a little concerned that such a small percentage of Kindle sales are in the 17 and younger band? (I assume that Kindle usage in that age group is attained because older folks – i.e. parents, grandparents, etc. – are generally doing the buying.) Having written a children’s novel myself and toyed with the idea of making it e-readable I’m certainly having second thoughts. How about you?